Bachelor's Degree
Business Marketing
Online Degree Program
Bachelor's Degree
Business Marketing
Online Degree Program
Earn a degree and learn how to influence buying decisions
Accreditation | IACBE accredited,1 Accredited by the Higher Learning Commission |
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Transfer credit | Up to 91 approved credits |
Curriculum | Real-world business coursework with hands-on marketing exercises |
Pathways | Earn dual credit towards an MBA degree program |
QuickPaths | Transfer credit, stackable credentials, and adaptive learning technology build a faster pathway to a higher education with Herzing University |


Overview: Bachelor of Science in Marketing
The Bachelor of Science in Marketing degree is a 122-credit undergraduate program which prepares you for a career as a marketing professional.
The online degree program provides students with fundamental knowledge and skills in digital marketing, social media, product development, consumer behavior, marketing strategy, and much more.

Career-focused curriculum
Discover the crucial knowledge and skills required to succeed in your work and build a foundation for continued career growth.

Flexible schedule
You can take classes during the day or in the evening. We strive to be as flexible as possible for busy non-traditional students.

Virtual services
Access to extensive virtual services, including academic advising, tutoring, support services, technical support and library services.

Lifelong support
We support your ongoing career advancement by providing comprehensive, personalized student services with lifelong career coaching.

Rolling admissions
No application deadlines to worry about. Apply when you’re ready and prepare to get started soon.